Guardian article about Fairphone

Banid Mbubi has been quoted in a recent Guardian article about the new Fairphone. The author of the article found that many people admit when asked that if Apple, Nokia or Samsung were to release their own conflict-free phones they would consider buying one.

“A shift like that in the industry, from [one of the big three companies], will be a game-changer,” explains Bandi Mbubi, the founder of Congo Calling. “And it is no longer too far off. The ground has been prepared [by Fairphone]. The movement has brought the end-users closer, at least psychologically, to the producers of raw materials. It has raised unprecedented awareness in the minds of consumers.”

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